Case Studies

Commercial work and its evidence

These case studies explain how I moved from a business question to records, operations, a comparison, and a decision. Client details remain anonymous where the work was confidential.

The results come from operational records. Each page distinguishes an observed change or attributable measure from a controlled estimate of incremental effect.

Connecting paid campaigns to verified visits

A hospitality business needed to connect digital campaign activity with people who arrived in person. Phone numbers and personalized offer codes created a record between follow-up, visits, and attributable revenue. Prospect ranking and visitor-based audiences were associated with higher average lead conversion and lower recorded cost per attributable revenue.

Finding demand for a new event format

Reddit, Meetup, and local demand records indicated that language exchange was underserved. The business launched the format, and recorded foot traffic doubled within one quarter. The before-and-after result cannot isolate the event from every other change during the period.

Searching prior research in plain English

A B2B media company had analysts spending hours searching prior reports. I built a retrieval interface over the internal document collection. Analysts reported spending about 40 percent less time finding earlier research, and the client retained the tool as a recurring product.

Public technical work

The technical work section contains inspectable projects in NLP, forecasting, data validation, retrieval, and scientific computing. Those pages include source code, model checks, and limitations.

Discuss a related problem

Email shameekconyers@gmail.com with the question you need to answer and the records currently available.